I’ve Been to Albania: The Fastest-Growing Tourism Destination in Europe

Albania is a fascinating country for many reasons. I had the opportunity to visit, and my experiences, combined with the research I did beforehand, gave me a much broader understanding of it. Albania is currently one of the fastest-growing tourism destinations in Europe. Tourism has increased by 80% compared to last year, and this growth is expected to continue for years to come. You can really feel this in Albania—whether you're at the airport, on the buses, or traveling around the country, it’s clear that infrastructure is struggling to keep up with demand.

Albanian flag

The country is largely mountainous, with most of the landscape dominated by rugged terrain. However, Albania also has a stunning coastline along the Adriatic Sea. Across the sea lies Italy, and historically, this geographic proximity has created a strong bond between the two nations. Many Albanians speak Italian, there are Italian radio stations, ferries to Italy, and numerous other forms of cooperation. During the communist era, it was nearly impossible for Albanians to travel to the rest of Europe, so many turned to Italy or Greece for escape. Greece, being an established tourist destination at the time, became a natural place for Albanians to seek work, and to this day, Albanians form one of the largest minority groups in Greece.

Amazing mountains of Albania

There are around 5 million Albanians, living not only in Albania but also in Kosovo, North Macedonia, Montenegro, and other parts of the Balkans. This widespread diaspora has allowed Albanians to have a significant cultural and economic influence throughout the region. They maintain strong connections to their heritage and traditions, and their communities are tightly-knit, wherever they are.

Mother Theresa

Albanian cuisine is another highlight. It’s loved throughout the Balkans, thanks to the many Albanian bakeries scattered across the region, from Croatia to Bosnia and Serbia. Albanian food is a delightful blend of Turkish and Greek influences, often spiced with unique flavors and a touch of sweetness. One of the most popular desserts is trilece, a rich, sweet sponge cake soaked in caramelized milk, which you can find almost everywhere.

Tirana before sunset

Another fascinating aspect of Albania is its Cold War history. I had the chance to see one of the many submarine shelters built along the coast. The driver who showed it to me explained that there are supposed to be five in total. During the Cold War, Albania, under the rule of Enver Hoxha, was deeply paranoid about a potential nuclear attack, so the government built over 700,000 bunkers across the country, with plans for even more. Interestingly, many of these bunkers are aimed toward Yugoslavia, which suggests that Albania saw Yugoslavia as its primary threat at the time.

The Albanian language is also very unique. It doesn’t belong to any of the major European language families like Slavic, Romance, or Germanic. This linguistic isolation reflects Albania’s distinct ethnic and cultural identity, which is one of the oldest in Europe.

Although Albania doesn’t have as many ancient monuments as some neighboring countries, there are still remarkable historical sites. The largest amphitheater in the Balkans is located in Durrës, and there are several ancient sites like the Venetian Tower and the UNESCO-listed city of Butrint, which showcase the country’s rich heritage.

Biggest Amphitheatre in Balkans

Religion in Albania is a particularly interesting topic. The country is home to both Muslims and Christians, but religion doesn’t divide the people. In many towns, it’s not unusual to see a mosque and a church side by side. This coexistence of faiths is a testament to Albania’s tradition of religious tolerance, which is especially noteworthy given the region’s history of religious conflict.

Postcard from Albania

Finally, the Albanian villages are something special. Typically located in the mountains, these villages have houses that are clustered close together, creating a strong sense of community. The traditional architecture and vibrant colors are reminiscent of Greek villages, with stone houses and tiled roofs, but there’s something uniquely Albanian about the way these communities have developed.

 

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